BikeFest 2023

In 2022, the BikeFest team cycled almost 400 km from Valencia to Barcelona to mark the conspicuous absence of ISE. The team will do it again in 2023 from January 27-29. Live the adventure and help your industry! 

With the attention of the general public, the initiative also wants to make visible other important areas that seriously affect our industry such as inclusivity, sustainability and diversity. 

Join #BikeFest2023!

  • You can join us for a single day (approx. 100km), or all three (364km). Accommodation, breakfast and dinner are included in the entry fee. And you also have the option to hire a specialist bike or support vehicle.
  • BikeFest offers budget-friendly promotional opportunities so you can align your brand with a worthy cause.
  • If you want to donate directly to the industry charities you can do and contribute to help the individuals through the different programs that Backup is involved.

You can participate as a cyclist, as a sponsor or by making a donation.


#WeMakeEvents is an international movement that amplifies the voice of the live events supply chain.
Their goal is to garner significant government support for businesses and individuals across the industry as we await the full return of live events.

Additionally, #WeMakeEvents raises awareness and vital funding for hard-working industry professionals and their families during times of financial distress and poor health.

  • 40 countries have committed to #WeMakeEvents.
  • More than 4.800 buildings have been lit red around the world.
  • 15 countries have had direct meetings with their governments on supporting the industry.
  • Numerous artists have supported the campaign by raising funds and raising awareness.
  • 12 creative flightcase demonstrations have been carried out respecting the rules of social distancing.

#GlobalActionDay and #LightItInRed

To highlight that the live events sector urgently needs the support of governments to survive the Covid-19 crisis, Global Action Day was celebrated on September 30, 2020. Around the world, thousands of places and workplaces were lit red along with unique projections, art installations and outreach to government officials and the media to raise awareness and drive change.

For its part, on March 17, the global action #LightItInRed - Stand as One was carried out, which illuminated numerous buildings in red around the world, showing in a creative, distinguished, elegant and impressive way that the entertainment industry and the events is on red alert and needs help from the Government.

Global Hub

#WeMakeEvents has grown into a global movement, with each country leading its own campaign for government support and public recognition. You can search for the countries that have joined #WeMakeEvents and learn about their actions.