BikeFest 2022

Bikefest Spain 2022 is a sponsored cycling event of 1, 2 and 3 days from Valencia to ISE in Barcelona, leaving on January 29, 2022 and arriving on 31. The objective is to give visibility and raise vital funds for those professionals in the sector of live events that have been seriously affected economically by the pandemic.  

With the attention of the general public, the initiative also wants to make visible other important areas that seriously affect our industry such as inclusivity, sustainability and diversity. 

Why #BikeFest2022?

  • A large part of the community that is part of the Live Events industry is still suffering the consequences of the closures and other effects of the pandemic.
  • Visibility is still needed to solve current problems in the sector and many people still need financial support.
  • As a cross-cutting industry, great value is added to the global economy and the well-being of people and this needs to be understood by governments and administrations.

You can participate as a cyclist, as a sponsor or by making a donation.


#WeMakeEvents is an international movement that amplifies the voice of the live events supply chain.
Their goal is to garner significant government support for businesses and individuals across the industry as we await the full return of live events.

Additionally, #WeMakeEvents raises awareness and vital funding for hard-working industry professionals and their families during times of financial distress and poor health.

  • 40 countries have committed to #WeMakeEvents.
  • More than 4.800 buildings have been lit red around the world.
  • 15 countries have had direct meetings with their governments on supporting the industry.
  • Numerous artists have supported the campaign by raising funds and raising awareness.
  • 12 creative flightcase demonstrations have been carried out respecting the rules of social distancing.

#GlobalActionDay and #LightItInRed

To highlight that the live events sector urgently needs the support of governments to survive the Covid-19 crisis, Global Action Day was celebrated on September 30, 2020. Around the world, thousands of places and workplaces were lit red along with unique projections, art installations and outreach to government officials and the media to raise awareness and drive change.

For its part, on March 17, the global action #LightItInRed - Stand as One was carried out, which illuminated numerous buildings in red around the world, showing in a creative, distinguished, elegant and impressive way that the entertainment industry and the events is on red alert and needs help from the Government.

Global Hub

#WeMakeEvents has grown into a global movement, with each country leading its own campaign for government support and public recognition. You can search for the countries that have joined #WeMakeEvents and learn about their actions.