To highlight that the live events sector urgently needs the support of governments to survive the Covid-19 crisis, Global Action Day was celebrated on September 30, 2020. Around the world, thousands of places and workplaces were lit red along with unique projections, art installations and outreach to government officials and the media to raise awareness and drive change.

For its part, on March 17, the global action #LightItInRed - Stand as One was carried out, which illuminated numerous buildings in red around the world, showing in a creative, distinguished, elegant and impressive way that the entertainment industry and the events is on red alert and needs help from the Government.